Live updates from across the worldįacebook, Instagram and Twitter already have features that take advantage of live events and the stories that unfold all over the world in real time. This can be helpful both for users, but also brands setting out to understand their audience and find new ways of reaching them creatively. Snapchat added a search function for Stories, which was the first step towards easier discovery. Snapchat has clarified that they are not planning to run ads in Snap Map’s Stories, but this doesn’t mean that they can’t change their stance once adoption is more widespread and the feature sees successful uptake.Įven without ads, Snap Map brings several opportunities for marketers: Search capability When Snapchat announced the launch of Snap Map, a number of us in the industry saw its potential for new location marketing and advertising opportunities. The security concerns for this issue make it critical for all users to understand that they are not only sharing their location with their friends but also with all Snapchat users. The latter is important for users concerned about the fact that their location is being made visible to anyone using the app. If you don’t want to share your location, however, you can enable something called Ghost Mode. You can check all your friends who decided to share their location by seeing their “Actionmojis” (a type of Bitmoji) on the map. Snapchat describes the new feature as quick and easy and all you have to do is to pinch to zoom out and view the map. This could pave the way for a new means of discovering new places and even new happenings all over the world.
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